Virginie Lannevere
Opinion
22 February 2021
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Will 2020 – with its ups and downs, its re-shuffling of possibilities and consumer behaviour under the constraints of lockdowns, semi-lockdowns and other curfews – have permanently changed media investment in TV? Or its effectiveness? Virginie Lannevere of Analytic Partners doubts it.
About Virginie Lannevere
Virginie Lannevere is Senior Director, at Analytic Partners